In the Amazon Rain Forests of South America
grows a remarkable SUPER FRUIT.
The Theobroma grandiflorum tree produces a fruit
called the Cupuaçu(coo-poo-wa-soo).
The Cupuaçu fruits are big oblong, fuzzy and
brown, weighing 2 to 4 pounds with a hard
covering. It is popular in South America as a
sweet treat and the seeds make a wonderful
butter with remarkable skin repair properties.
We spend a lot of time studying ingredients. We
are constantly looking for undiscovered or
little used ingredients that will benefit our
customers. That is our niche. Hardly a week goes
by we don’t get asked for a Butter for face and
especially for the body. Something heavier to
relieve severe dryness.
Butters are oils that come to us in the form of
a solid. Most of the oils we use in this product
are butters. But mostly the primary ingredient
is Cupuaçu. Since the primary ingredient is
Cupuaçu that is mostly what this product smells
like. Most products that use Cupuaçu use it only
as a minor ingredient. Keep in mind it is
completely legal to add one drop of an
ingredient and name the product after that
Cupuaçu (coo-poo-wa-soo) is a fruit that is
extremely popular in South America. They make
sweet treats out of the fruit and it is used in
flavorings. The seeds are used to make butter
for skin care products. The smell and taste are
pretty much unknown in the USA. It is a hard to
describe scent. Sort of like Chocolate. In fact,
the tree is a relative of cacao tree from which
we get chocolate. Many have compared the smell
and taste to that of bananas, melons, passion
fruit, pineapples, pears and even nutella.
You might be wondering how to actually pronounce
Cupuacu or Cupuaçu (notice the “ç” which sounds
like an unvoiced /s/). The consensus is a
variation of the following: “koo-poo-ah-su”,
“coo-poo-wa-soo”, or “coo-pwah-soo”. Unless
you’re Brazilian and speak Brazilian stylized
Portuguese, it probably doesn’t matter much. If
it helps, you can also opt for the phonetically
friendly “Copuasu” or “Cupuassu”, both of which
are helpful variation of the spelling.
Regardless of your pronunciation, you will
quickly recognize this funny sounding superfruit.
So does this moisturizer sit on the skin’s
surface? Nope. It still absorbs into the skin,
just below the skin’ surface where it can do the
most good. Good? Delivering important nutrients
into the skin. Almost all moisturizers out there
use ingredients of little value to the skin.
Extracts sound good, but there seems to be an
over-reliance on them in most skin care
products. We’ve tested a lot of extracts on the
market and find them lacking. Often so weak as
to be useless. If we use an extract we usually
extract it ourselves, so we know what we are
Now keep in mind it is legal in this country to
put one drop of an ingredient into a product and
name it after that ingredient. WE DON’T EVER DO
THAT. It might be legal, but it isn’t moral.
Besides in our mind if a product works we will
get reorders. Cupuaçu is THE primary ingredient.
What is it known for? Elasticity and hydration.
Why is this important? Without skin elasticity,
even a young person would appear old. Same goes
for hydration. Skin that can’t hold in water
content will appear aged.
So why not just buy Cupuaçu butter and smear it
on the skin? Won’t work. For a butter or oil to
absorb into the skin it has to be in a true
So what is a true moisturizer? We make true
moisturizers. Making a true moisturizer is an
‘olde world’ art that was almost lost to
history. It took many years of research to
resurrect this artisan method. It involves
mixing waxes (we use vegetable waxes) and
oils/butters and water at a specific
temperatures. Too high a temperature and it
bruises or destroys the oils/butters. Now before
I go into how most moisturizers are made today,
let me explain, we use raw or virgin oils and
butters. We also use Reverse Osmosis purified
water. The gold standard of water. Every product
is made in small batches of a few hundred
bottles and shipped fresh.
So what are most moisturizers? Thickened
oils/butters. Or worse yet, thickened chemicals
for oil free products. If you see xanthan gum or
algin or sea weed in the ingredients, those are
thickeners. Yes they look like real
moisturizers. But they don’t act like true
moisturizers. They are easy and cheap to make.
We also include a free FULL SIZE bar of our
Natural shea butter non-drying soap with each
jar. A $6.00 value if purchased singly. This
Natural soap has to be tried to be believed. It
is nothing short of wonderful.